Capalbio at Pitti Uomo 2020

From 7 to 10 January, Capalbio takes part in Pitti Uomo 2020 to show the new collection, Icon memories.

Through this collection, the brand re-evaluates its origins using the concept of the travel diary. Nothing better for collecting the sensations and the perceptions of the stylist Richi Veneziani, skilled interpreter of the brand’s values.

The mood comprises the two souls of the brand, complementary to each other: the heritage one, which reinterprets archival garments and their distinctive features, the other one more technical and experimental.

A very precise collection in communication, dedicated to the strong point of Capalbio: the outerwear.

Capalbio waits for you at Pitti 2020, pleased to present the new collection.

From 7th to 10th January,
Fortezza da Basso, Viale Filippo Strozzi 1, Florence
Stand N/7 0/13 – Central pavillon – Lower floor


To reveal some little secrets about the new Capalbio collection, we had a chat with the style consultant, Richi Veneziani.

Hi Richi, tell us: how did you face the Capalbio challenge?

With great enthusiasm. Capalbio has always been a leading brand for the heritage style to which I am deeply passionated. Taking part of it was an honor for me. The aim was to make it even more contemporary and adaptable to metropolitan life, without distorting its essence.

“Without distorting its essence”, which is the meaning of this phrase, Richi?

The request of Capalbio was precise from the first moment: the DNA of the brand should not be underestimated. I immediately and fully shared this position. Honestly, I believe that we have completely centered the objective.

Tell us about you, Richi. You said that you love heritage style, why?

I’ve been “inside the rags” since I was a child. My father taught me love for the fabric and I still use his immense experience. I am a “son of art” and I love to dress men with a certain stylistic sensitivity, such as the typical buyers of Capalbio.

Waiting for the Pitti 2020, give us some clues about the collection that Capalbio will present. How would you define the new FW 2020/2021?

I don’t want to spoil it, I just say it will be a very precise collection in communication. Its natural habitat? Shops with high rate of research, or innovative boutiques. We are sure you will like it.


The brand taken over by Manifatture Toscane has regained the market

FLORENCE – After conquering the Italian market with 80 points of sale, the new course of the Capalbio brand now aims abroad, looking above all at the United States and Far East. Born in 1992 with the initiative of some Tuscan entrepreneurs, the Capalbio brand achieved success in just a few seasons, with its famous Maremma-style country jackets. The brand quickly entered the orbit of the entrepreneur group Franco Malenotti who developed it, placing it in the best Italian and German stores. Then a stall moment, and the cessation of production. Until 2017, when the company Manifatture Toscane Srl was incorporated, which took over the brand

After exceeding 80 stores in Italy, today Capalbio looks abroad, where a cultured and attentive client is requesting the product. «We have been at Pitti Uomo since our first season – explains Carlo Sabatini, the company’s administrator, appointed by the entrepreneur who started up Manifatture Toscane – at that time we were recognized by those who had followed the brand in the past. Markets like Japan, Korea and Vietnam are very prepared for this type of product, they manage to get excited by the stories of the Old Continent. Another market of choice is the Anglo-Saxon one, the whole North-East part of the United States. Furthermore, England, the South of France and Portugal are markets that we feel ready to face through elective affinity».

The new style’s path aims to recover the heritage and make it contemporary. The PE 2020 collection focuses on patchwork jackets (made with fabric leftovers to reduce waste), in garment dyed cotton, linen and summer velvet. But the main fabric of the collection is the jute/cotton mix, inspired by the Tuscan factor work jackets of the early 1900s.


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The 2020 spring summer of the prestigious Pistoia brand is based on the revival of the iconic Maremma cowboy jacket. An inspiration that has its roots in the most authentic Tuscan lifestyle.

In this article we are dealing for the first time with Capalbio, a prestigious Tuscan brand that has inherent in its DNA the sporty-chic spirit, the attention to detail, and the Italian savoir-faire. A casual style as the beating heart of a historic brand.

The Capalbio’s 2020 spring-summer collection

We therefore present the new collection that the brand has designed for its men in the spring-summer of 2020. Custodian of ancient traditions, the Jacket, iconic garment of the Capalbio proposal, affirms itself in a remaking of the uniforms of hunters, cowboys and factors, paying tribute with a careful review of the authentic culture of the ‘land’, conveying the values of living in the countryside, experiencing the landscape, the Tuscan one.

A collection inspired by Italian style and beauty. A work jacket for hunting, but suitable for living the Outdoor, re-proposed with a modern interpretation, which satisfies the classic passionate but amazes the young person in search of new style ideas.

The result: a decidedly contemporary collection that focuses on the elements of heritage, combining tradition and modernity, with ultra-masculine silhouettes whose shoulders and light fabrics are enhanced. Living surfaces, soft and comfortable fabrics, elegant as well as practical.

Capalbio custodian of Italian sartorial excellence

It is an ensemble of the eternal codes of the Tuscan brand remixed in a universe in step with the times where the undisputed protagonist is the Maremma-style Country Jacket, destined to rewrite the history of tailoring. A sporty and unique mood, the Jackets are flanked by the Waistcoats, all revised in the wearability, which undergoes a sartorial evolution.

Everything starts with the cut: the Capalbio Jacket, with its sloping shoulders, high neck, very wide back (to give space to the back pocket), typical of Maremma clothing, was born as a comfortable garment for hunters, but over time it has become a sophisticated and refined fashion item. Every detail in the jacket tells the story of cowboys, peasants and brigands: men horseback riding along the woods and farm roads. Natural colors, very tied to the earth, intensified thanks to the in garment dye, they range in the range of blue, ivory, greens that evokes an even brighter summer forest. Military green, earthenware, mud, ocher, blue. Rough fabrics, trimed to reinforce the parts of the garment most subjected to wear such as the shoulder on which the rifle rested, “maximum bag” to carry food and ammunition, today are translated into haute-couture selected by those who, in their free time, choose a practical clothing item, but still charming, that is linked to tradition and is treated in detail.
The new stylistic path, centered on recovery in a contemporary key, is also expressed in the SS 2020 Evolving Memories Collection, which pays tribute not only to the golden dunes of the Tyrrhenian coast, but also to the scent of sea salt in the air.

Two capsules within a collection

In the both capsules the Tuscany Sea and the Fauna Watching. The nuances stolen from the sunsets by the sea, and the natural born, cotton, linen and summer velvet fabrics, made with recycled yarns, complete the understanding between the Capalbio man and the nature that inspires him. The main fabric is the jute/cotton mix, inspired by the work jackets of Tuscan factors in the early 1900s. The cut introduces a touch of practicality, improving fit and recovering texture with a timeless charm.

Without, missing the most original proposal, check in recycled and certified denim cotton. Also in a cotton canvas and the iridescent soleado in polyester cotton. All dyed. Whoever wears a Capalbio garment not only conveys the unmistakable style of a deep-rooted tradition, but interprets a unique and versatile modus vivendi envied throughout the world: the Tuscan one. With extra attention: to eco-sustainability, Capalbio promotes an innovative model of sustainable textile production and in a circular perspective. The fabrics utilized for the garments are made with recycled cotton threads and certified methods whose traceability is guaranteed.


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